Bobcat Central Dealer Network Conducts Product Sales Training

It doesn’t matter if you’ve been working in a machinery dealership for five minutes, you are a proficient sales manager, or you’ve owned a dealership for over 45 years, like Bobcat Central, which has been family owned and operated since 1976. Continuing to have you and your staff properly trained as part of the sales process is incredibly important. As you are probably aware, Compact Machinery can change rather quickly and with that can come the need to update your sales training and specialist training programs.

The Bobcat Central Dealer Network and our Sales Team from our 5 dealer locations - Stockton, Fresno, Merced, Sacramento and Reno - plus factory reps from Bobcat Company, held our Sales Team Training and Meet Up Seminar to dive into different ways our machines function and how they stack up against the competitors. Not only does this keep us fully up-to-date with the machinery industry landscape, we had a chance to learn from each other and build great rapport amongst our team members . We had seasoned reps with collectively over 50 years of experience, and newer team members who are just entering the industry. For new and experiences sales reps, it's so important to keep training a continuous process versus a one-time occurrence done at the beginning.

Why It’s Important

You could simply say that having continuous sales training for your dealership’s team is to sell more machines and, well, you'd be right. By team-building and hands on training, your sales team can gather experience beyond what is provided in a spec sheet or training manual, plus the gain the invaluable team building experience to build great chemistry within your sales team. By investing this much and and effort into your team, you will see a happier and more efficient staff.

Having the right training for all sales professionals including management can make a difference between an average Bobcat salesperson or an exceptional Bobcat Sales team. Keeping the training up-to-date and effective makes a huge difference and are both extremely important when it comes to auto dealership marketing as it should all be part of the service.

Training isn't just for new employees—it’s for the whole team. Though it is where they can receive a lot of the know-how, keeping the training going throughout someone's career can help make them the best employee that they can be. Keeping you and your staff well trained will only help your business flourish.

Sales Tips: Know the Machines - Both Yours and the Competition

Knowing what you’re talking about when you’re trying to sell someone something—especially a purchase as big as a compact track loader for example—is incredibly important. Not only is it important to prove to the customer that you’re not just trying to make a sale but that you actually know what you’re talking about by offering advice that is in the customer’s best interests. And by knowing the in's and outs of a competitors machine, it will make you that much more equipped with the knowledge to fully answer any prospecting customers questions. This will help you build trust with your customers, making them more likely gain their confidence in their ultimate buying decision.

Final Words

Keeping yourself and your employees continuously trained with regular training on compact machinery will help in so many areas. Not only can it keep your business thrive, but it can also keep the company moral higher and your customers happier. When potential customers share their experience with someone who is genuine, and has the knowledge and capabilities of a Bobcat Machine vs the competitors limitations, you'll gain their trust and earn the reputation to make you stand above the rest and to keep customers coming back again and again.